Use an eCommerce Shopping cart as a catalog, rather than to close a sale.

Taking a Holiday Business with a catalog as an enticer as an example.

I advise that for maximum exposure you should have a number of products with specific names - like "Fiji self catering villa", and "Majorca apartment". The trick is to call your products a name like "what people type to search for them". So the first catches people that want "Fiji", those that want "self catering" and those looking for a "villa", and a "villa in Fiji". Not being specific is the best way to fail online.

So to get maximum exposure from a search engine point of view:

Rather than being general once, you should be specific about lots of things.

However an "all inclusive half board self catering holiday in Fiji Majorca" is unlikely to appeal to customers although you may get lots of clicks. These days people like quality results from the web and this is not necessarily related to the quality of the good or service(google's whole reason for success is based on serving up very relevant content).

You generally have 3 seconds to capture your customer's interest.

So you might want to create a product which is "Fiji Villa" and put some text about Fiji on the page, and link up to the Fiji Tourist Board using the product URL, and then do the same for another destination.

The more relevant information you can give away, the more likely the customer is to stay there; and if they don't stay, how will you close the sale?

It takes effort, but the results are generally worth it if the products are what people want.

Pharez Smith is the Principal Consultant at Native Fortress Ltd. He has 18 years experience covering topics such as eCommerce and Video Streaming over 3G and GPRS. Native Fortress has an ecommerce package

Source: www.articletrader.com